Still, the only features it is promoting with the Pro Stand is that it offers tilt and swivel, like every other monitor stand in existence, and it has a balancing system that lets you adjust it with a fingertip. Even The Verge got snarky, writing, 'Apple’s $1,000 Pro Display XDR stand is the most expensive dongle ever.' I'm sure from Apple's perspective, and market research, high-end monitors like this go into editing bays instead of onto a desk, and as Apple highlighted in its keynote, having it be easily removable from a stand (whether the Pro Stand or VESA mount) does make it easier to take into the field. Engadget wrote, 'A $999 monitor stand is everything wrong with Apple today.' The author summarizing the stand as a 'raw deal.' Gizmodo sniped, 'How Ridiculous Is Apple's $1,000 Monitor Stand, Really?' Even the Mac faithful at 9to5Mac declared, 'Apple’s $1000 monitor stand is a massive (and unnecessary) PR fail,' arguing given the price of the computer when configured they should have just added $1,000 to the cost, which nobody would have really objected to. Sure it looks nice like any Apple product, but come on. $999 for a simple stand is truly peak Apple, and the Internet wasn't happy about it.

Apple’s grand standApple shouldn't be surprised at the mockery. Also, here's a timestamped link to the keynote on YouTube. A clip of the crowd's reaction went semi-viral, but now Apple has taken the offending clip down due to 'copyright grounds.' Thanks to the Internet though, a version of the crowd's reaction has been uploaded to Streamable.

Apple xdr stand price